To create an end-user account: Login as the Super Admin -> Click on Manage Accounts.
Click on Create Account button -> Provide Account Name (this will be visible to the end-user) -> Click Create.
Note: When an Account is created, there will be no users or devices associated with it initially.
Refer to section: Adding User To An Account on how to link users to the account.
Refer to section: Adding Device To An Account on how to link devices to the account.